TAYLOR’S LIBRARY OPERATION HOURS
Taylor's Library (both Lakeside Campus and Taylor’s Clinical School) will resume its operation on 3rd January 2022. Please refer to the latest announcement via Library Website at https://taylorslibrary.taylors.edu.my and Library social media (Facebook & Instagram).
See what's available in our library
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Saunders and Cornett's Financial Institutions Management: A Risk Management Approach provides an innovative approach that focuses on managing return and risk in modern financial institutions. The central theme is that the risks faced by financial institutions managers and the methods and markets through which these risks are managed are becoming increasingly similar whether an institution is chartered as a commercial bank, a savings bank, an investment bank, or an insurance company. Although the traditional nature of each sector's product activity is analyzed, a greater emphasis is placed on new areas of activities such as asset securitization, off-balance-sheet banking, and international banking.
Statistical Techniques in Business and Economics, 18e is a best seller, originally published in 1967 to provide students majoring in management, marketing, finance, accounting, economics, and other fields of business administration with an introductory survey of descriptive and inferential statistics. Its hallmark presentation boasts a step by step approach that was written so clearly that any student can learn and succeed in Business Statistics. Its simple language and use of multiple examples focus on business applications, but also relate to the current world of the college student. This step-by-step approach enhances performance, accelerates preparedness, and significantly improves motivation. Lind's real-world examples, comprehensive coverage, and superior pedagogy that now includes data analytics coverage, combined with a complete digital solution help students achieve higher outcomes in the course.
Fashion Promotion by Gwyneth Moore is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of influencers and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations.
The new edition covers the impact of mobile on fashion retail transactions and marketing, the role for virtual and augmented reality and the increasing importance of sustainable production and distribution.
A streamlined presentation of key organizational behavior concepts. Essentials of Organizational Behavior, 15th Edition by Stephen Robbins and Timothy Judge teaches students howto communicate and interact within organizations. The text uses real-worldscenarios and offers comprehensive coverage of key organizational behaviorconcepts that resonate with students ― making each lesson engaging, relevant, andeasy to absorb. With updated research and examples, and the integration ofcontemporary global issues, readers can apply what they’ve learned to their owneducation, future career plans, and other organizational endeavors.
Research Design and Methods: A Process Approach by Kenneth S. Bordens and Bruce Barrington Abbott takes students through the research process, from getting and developing a research idea, to designing and conducting a study, through analyzing and reporting data. The eleventh edition addresses the change in research practices to supplement or replace null hypothesis significance testing (NHST) with other analytic approaches, including Bayesian analysis. Information on the research process is presented in a lively and engaging way, highlighting the numerous decisions that must be made when designing and conducting research and emphasizing the importance of ethical conduct, both in the treatment of research subjects and in the conduct of research and reporting research results.
Public relations campaigns: An Integrated Approach by Regina M. Luttrell and Luke W. Capizzo 2nd edition gives students a hands-on introduction to creating successful, integrated PR campaigns. It's present the ROSTIR model (research/diagnosis, objectives, strategy, tactics, implementation, and reporting/evaluation) and PESO model (paid, earned, shared/social, and owned media) to show students a framework for practitioners to plan effectively and use all of the resources available to them to create winning campaigns. The Second Edition emphasizes the importance of diversity initiatives and teaches students how to integrate a cross-cultural approach to PR strategies.