User Skills - Subject Guides

Marketing
SCOPE:  This subject guides covers different types of resources such as books, encyclopedias, dictionary, study guides, e-books, recommended databases and more, specifically to guide students on studies related to Marketing theory and practices. If you can’t find what you’re looking for, remember to ask a librarian!

Liaison Librarian
Azizah Abdul Aziz
Marketing > Taylor's Catalogue
 

Reference

Dictionaries & Encyclopedia
Unfamiliar Phrases and Concepts in your Reading List and Assignments Questions could make your life difficult. Look it up in a dictionary or encyclopedia first. These resources can help you out:
 
Dictionaries:
Marketing - Dictionaries
 
Encyclopedias:
Marketing - Encyclopedias
Handbooks
By giving you an overview of your topic, a handbook or a yearbook can tell you what’s new. You can find all kinds of facts, figures and precise information to add to your knowledge.
 
Subject Heading:
Internet marketing -- Handbooks, manuals, etc.
Consultants - Marketing - Handbooks, manuals, etc.
Social marketing - Handbooks, manuals, etc.
Green products - Handbooks, manuals, etc.
Guides
By giving you an overview of your topic, a guides can tell you what’s new. You can find all kinds of facts, figures and precise information to add to your knowledge.
 
Subject Heading:
Green products -- Guidebooks

Call Number

Use the search in the Library Catalogue. You can search using words like – tourist. You can also browse the Catalogue, or the shelves using the call numbers:
DDC Call Number Classification Call No.
Branding (Marketing) 658.8
Direct marketing 658.84
Export marketing 658.848
Internet marketing 658.872
Market segmentation 658.802
Market surveys 382.072
Marketing 658.8
Marketing research 658.83
Marketing - Management658.8
Public relations659.2
Selling 658.85
Small business marketing 658.8
Social marketing 658.8
Target marketing 658.8