User Skills - Subject Guides

Advertising
SCOPE:  This guide will introduce you to resources on communication, marketing and any courses related to advertising. This subjects guide covers different types of resources such as books, e-books, encyclopedias, dictionaries, handbooks, and more.

Liaison Librarian
Syra Anthony
Advertising > Taylor's Catalogue
 

Reference

Dictionaries & Encyclopedia
Unfamiliar Phrases and Concepts in your Reading List and Assignments Questions could make your life difficult. Look it up in a dictionary or encyclopedia first. These resources can help you out:
 
Dictionaries:
Advertising - Dictionaries
Advertising media planning - Dictionaries
 
Encyclopedias
Advertising - Encyclopedias
Handbooks
By giving you an overview of your topic, a handbook or a yearbook can tell you what’s new. You can find all kinds of facts, figures and precise information to add to your knowledge.
 
Subject Heading:
Advertising - Handbooks, manuals, etc
Advertising - Malaysia - Handbooks, manuals, etc.
Guides
By giving you an overview of your topic, a guides can tell you what’s new. You can find all kinds of facts, figures and precise information to add to your knowledge.
 
Subject Heading:
N/A

Call Number

Use the search in the Library Catalogue. You can search using words like – tourist. You can also browse the Catalogue, or the shelves using the call numbers:
DDC Call Number Classification Call No.
Advertising 659.1
Advertising, Cost effectiveness 659.1
Advertising, Cross-cultural studies 658.802
Advertising, History 659.10973
Management in advertising 658.8
Career in advertising 659.02373
Advertising campaigns 302.2
Advertising media planning 659.111
Advertising Social Aspects 659.1
Advertising, Point-of-sale659.157
Advertising, Political 659.1019
Advocacy advertising 659
Broadcast advertising 659.14
Commercial art 741.6
Comparative advertising 659.1
Creativity in advertising650.1
Institutional advertising 658.802
Internet advertising 658.84
Television advertising 659.143
Advertising, Brand name products 659.1